I spent years as an Executive Assistant before going freelance. What I found when I got there surprised me.
Most VA work rewards being available and reactive more than it rewards how capable you are.
Show up, take the list, do it well. And I found myself defaulting to that pattern too, even though I knew there was another way to work entirely.
So I started operating differently — the way I always had as an EA. And everything changed. The client relationships, the work itself, the way it felt day to day.
When I started teaching other VAs and building my own team, I kept seeing the same thing…
Most VAs had never thought
about EA-level work as a path.
And nobody was talking about it. So I built something that did.
There’s something deeply fulfilling about this work — using your skills to genuinely take the weight off someone else’s shoulders, from your own home, on your own terms.
That’s why I built this. And that’s what I want for you too.
A different way of working
I built EA Kickstart for VAs who are good at the work and ready to go deeper into the kind of client relationships where you’re not just managing the list, you’re actually running the work with them. And it changes everything about how the work feels.
Behind the work
My “why” has always been simple: I want work that fuels my life, not consumes it.
‘I’m a working mom. Flexibility isn’t a perk for me — it’s the whole point.
I built this because I believe this work can be genuinely well-paid, deeply satisfying, and still fit around your life.
When I’m not working, I’m in full mom/wife mode — and almost certainly reheating the same cup of coffee for the third time.
For VAs who know they’re capable of more.
Ready to work at a level that actually reflects all that you bring to the table?