The Premium Positioning Masterclass
A practical masterclass for VAs who are good at the work and ready to show up differently.
What You’ll Walk Away With
Why capable VAs stay stuck — and what actually changes it.
You’ll see the difference between how helpers and partners operate and the specific habits that quietly keep you in task mode, even when you’re ready for more.
How to make the shift visible before you ever raise your rate.
In your bio. In how you open a discovery call. In the way you send a weekly update. In how you handle a client who keeps expanding your scope. The language and habits that signal a different kind of relationship.
The toolkit built for real client work.
Everything you need to audit how you’re actually showing up right now, rewrite the parts working against you, and practice the new version inside your real client work this week.
THE FIRST STEP
The shift starts with how you show up.
And it starts here — with the words, the positioning, and the toolkit to back it up.
“I didn’t realize how much I was underselling myself until Rachel gave me the language and tools to operate at a whole new level.
Her approach pushed me to rethink how I show up for my clients and made it clear what I needed to do differently.“
Here’s why I built this.
I spent years as an Executive Assistant before going freelance.
And when I got there, something became clear pretty quickly — the way VA work is set up and taught is almost entirely task-based. Show up, take the list, do it well.
I knew there was another way to operate. I’d been doing it for years as an EA. But nobody in the freelance world was talking about it.
I built EA Kickstart because I believe this work can be genuinely well-paid, deeply satisfying, and still fit around your life. And I’m passionate about helping other women get there.
