The Premium Positioning Masterclass
A practical masterclass for VAs who are good at the work and ready to show up differently.
What You’ll Walk Away With
Why capable VAs stay stuck…and what actually changes it.
You’ll see the difference between how helpers and partners operate and the specific habits that keep you in task mode, even when you’re ready for more.
How to make the shift visible before you ever raise your rate.
In your bio. In how you open a discovery call. In the way you send a weekly update. In how you handle a client who keeps expanding your scope. The language and habits that signal a different kind of relationship.
The toolkit built for real client work.
Everything you need to audit how you’re actually showing up right now, rewrite the parts working against you, and practice the new version inside your real client work this week.
THE FIRST STEP
The shift starts with how you show up.
And it starts with your words, your positioning, and how you back it up.
“I didn’t realize how much I was underselling myself until Rachel gave me the language and tools to operate at a whole new level.
Her approach pushed me to rethink how I show up for my clients and made it clear what I needed to do differently.“
Here’s why I built this.
I spent years as an Executive Assistant before going freelance. I thought that experience would just… carry over. What I didn’t expect was how different the freelance world felt.
The way VA work is set up is almost entirely task-based. And I found myself defaulting to that pattern too. So I started operating the way I always had as an EA. And everything changed.
When I started teaching other VAs and building my own team, I kept seeing the same thing: most VAs had never thought about EA-level work as a path. And nobody was talking about it in the freelance world. So I built something that did.
Most VAs I’ve worked with are capable of so much more than their clients ask for. And most founders I’ve worked with are desperate for someone who can actually run with them. That gap shouldn’t exist — and that’s really why I built this.
